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A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century by Scott Bedbury and Stephen Fenichell
Paperback What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting...
₱449.00 ₱349.00
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