It's Not What You Say: How to Sell Your Message When It Matters Most
No matter what the speaking challenge is, this inspirational, cleverly illustrated book will help readers perform with passion, power and persuasion—at the top of their game.
Whether chasing a job, planning a pitch, giving a speech at a wedding, presenting to one or one thousand people, readers of It's Not What You Say will discover how to:
• Use the rule of three to win any audience over
• Prepare so you can be yourself – but better
• Embrace the unknown and conquer any fear
Capturing a life time’s work in the art of persuasive communication, this powerful book reveals the principles, tools and tricks to help you become a courageous, memorable, stand-out speaker.
About the Author
Michael Parker is the former head of Saatchi & Saatchi, and now coaches private clients on their pitches (Pitchcoach.co.uk).