It's Not What You Say: How to Sell Your Message When It Matters Most

No matter what the speaking challenge is, this inspirational, cleverly illustrated book will help readers perform with  passion,  power and persuasion—at the top of their game.

Whether chasing a job, planning a pitch, giving a speech at a wedding, presenting to one or one thousand people, readers of   It's Not What You Say will discover how to:


   •  Use the rule of three to win any audience over
   •  Prepare so you can be yourself – but better
   •  Embrace the unknown and conquer any fear

Capturing a life time’s work in the art of persuasive communication, this powerful book reveals the principles, tools and tricks to help you become a  courageous, memorable, stand-out speaker.

Michael Parker is the former head of Saatchi & Saatchi, and now coaches private clients on their pitches (Pitchcoach.co.uk).