No matter what the speaking challenge is, this inspirational, cleverly illustrated book will help readers perform with passion, power and persuasion—at the top of their game.
Whether chasing a job, planning a pitch, giving a speech at a wedding, presenting to one or one thousand people, readers of It's Not What You Say will discover how to:
• Use the rule of three to win any audience over
• Prepare so you can be yourself – but better
• Embrace the unknown and conquer any fear
Capturing a life time’s work in the art of persuasive communication, this powerful book reveals the principles, tools and tricks to help you become a courageous, memorable, stand-out speaker.
Michael Parker is the former head of Saatchi & Saatchi, and now coaches private clients on their pitches (Pitchcoach.co.uk).